Do you love marketing but feel that you are in the wrong industry? We are here to help with this guide on how to move from B2C to B2B Marketing and how to move from B2B to B2C. We explain the differences in skills, how to transition, and reasons why people get rejected. Ready to make the move?

We sat down with Ryosuke Akiyoshi, Head of the Public Innovation Lab at EY, to talk about digital transformation in Japan. In part 1 we cover Japan’s challenges, differences between private and public sectors and the Covid-19 effect.

Startup culture in Japan is catching up, with a twist. And that twist is Japanese culture itself. We show you how Japanese startup culture appears to be quite unique with very specific attributes, compared to the more global startup culture we often hear about.

Data is more accessible now than it was ever before in human history. Not only organizations but also individuals have access to tremendous amounts of data and analytics. But is data the key to everything?

We had the honor to interview Kota Amano, Japan’s Country Manager at Liftoff, a California based mobile app marketing and retargeting company. In part 1 we mainly talked about his career in AdTech and how his episodes at Overture, Yahoo Japan, Criteo and InMobi helped him to become a country manager today.

Startups in Japan are slightly different than the counterparts in the US. We highlight how Japan is unique and share our insights including 9 screening questions for candidates who are considering startups.