How to Work in an Advertising Agency (Types of Agencies, Positions, and Teams)
Curious about what type of careers are available in advertising? In this guide, we break down the types of advertising agencies, the internal teams, and the positions available in each team. We also provide some tips for working in advertising.
Tech Jobs: What is a Business Development Manager (BDM)
In this article you will learn everything you need to know about being a business development manager in SaaS and IT. We are going into what it is, what they do, their targets as well as KPIs, and the skills you need to land a job as a BDM.
The Urgency of Digital Transformation in Japan Part 1 - Interview with Evan Burkosky
Digital transformation (DX) is mission-critical in Japan. We sat down with DX Expert Evan Burkosky to talk about his research about the state of digital transformation in Japan. In part 1 we cover 20 years of DX history in Japan, its current state and how it compares to international peers.
Tech Jobs: What is a Customer Success Manager?
In this article you will learn everything you need to know about being a customer success manager in SaaS and IT. We are going into what it is, what they do, their targets as well as KPIs, and the skills you need to land a job as a CSM.
Japan's Digital Transformation - Interview with Ryosuke Akiyoshi, Associate Partner at EY Part 2
In part 2 of our interview with Ryosuke Akiyoshi, Head of the Public Innovation Lab at EY, we cover the role the Public Innovation Lab plays in promoting DX, some of its projects, its midterm goals and what kind of people they want to hire.
How to Make the Move from B2C to B2B Marketing (and from B2B to B2C)
Do you love marketing but feel that you are in the wrong industry? We are here to help with this guide on how to move from B2C to B2B Marketing and how to move from B2B to B2C. We explain the differences in skills, how to transition, and reasons why people get rejected. Ready to make the move?