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Should we keep relying on data-driven marketing?
Data is more accessible now than it was ever before in human history. Not only organizations but also individuals have access to tremendous amounts of data and analytics. But is data the key to everything?
Tech Jobs: What is a Mobile Developer?
Mobile developers, sometimes called mobile app developers or app developers, are software developers for mobile phones and tablets. They work on different platforms such as Google’s Android or Apple’s iOS. Mobile developers have to know at least one or more coding languages.
[Client Interview] Liftoff Country Manager Part 2: Organizational Culture and Business Growth
Kota Amano, Liftoff’s Country Manager for Japan and Korea, talks about Liftoff’s organizational culture, the factors contributing to the company’s growth in Japan, as well as the company’s vision for the future. Liftoff is a performance-based mobile app marketing and retargeting platform, based in Palo Alto, CA, that is also present in several countries around the world.
5 Tips to Set Priorities
Setting priorities for tasks at work, as well as in your daily life, is extremely helpful in being more productive, and meeting deadlines without stress. Here are 5 tips you can use to prioritize tasks.
Tech Jobs: What is a Product Partnerships Manager?
Product Partnerships Managers act as a bridge between resellers and their own company. They are usually in charge of finding new resellers, managing and maintaining the relationships with those. In other words, they are responsible for commercial and strategic exchanges with key partners.
[Client Interview] Liftoff Country Manager Part 1: A Career in AdTech
We had the honor to interview Kota Amano, Japan’s Country Manager at Liftoff, a California based mobile app marketing and retargeting company. In part 1 we mainly talked about his career in AdTech and how his episodes at Overture, Yahoo Japan, Criteo and InMobi helped him to become a country manager today.