Data is more accessible now than it was ever before in human history. Not only organizations but also individuals have access to tremendous amounts of data and analytics. But is data the key to everything?

We had the honor to interview Kota Amano, Japan’s Country Manager at Liftoff, a California based mobile app marketing and retargeting company. In part 1 we mainly talked about his career in AdTech and how his episodes at Overture, Yahoo Japan, Criteo and InMobi helped him to become a country manager today.

Startups in Japan are slightly different than the counterparts in the US. We highlight how Japan is unique and share our insights including 9 screening questions for candidates who are considering startups.

You might think that FinTech is a complex field. But this article will show you that FinTech is actually surprisingly familiar and approachable. Let’s explore the origins of FinTech, the main services it offers and available positions in the field.

The average NPS for recruitment agencies in 2020 was 28. That’s a huge improvement compared to the -2 in 2019. In 2020, Wahl+Case’s Client NPS was 72.34 and Candidate NPS 71.28. Here is how we achieved it.

A lot can be learned from Experiential Marketing. As the day of reckoning comes closer for 3rd party cookies, it is time to take a look at what other areas of marketing have been doing well and how we can implement those learnings into our digital campaigns.